Yes. We’re an independent, family-run bridal brand creating made-to-order wedding gowns since 2018, and we’ve dressed over 3,500 brides. Every order is looked after personally, from your first message through to delivery. You can read more on our About page.

Absolutely. Every photo in our shop is taken in our own workshop by our in-house photographer — no stock images, no borrowed photos, just our real gowns in real light. Before we ship, we also send you photos of your finished gown so you can see it with your own eyes. You’ll find real brides and feedback in our Real Brides and Reviews sections, and hundreds more on our Instagram.

We recommend ordering at least 3 months before your wedding. This leaves room for production (around 30 days), shipping, and any minor local alterations. The earlier you order, the calmer your run-up to the day.

All prices are shown and charged in US Dollars (USD). If you pay with a card in another currency, your bank converts the amount automatically at its current rate.

Yes, we ship worldwide. Delivery time depends on your destination country.

Delivery is free — it’s already included in the price.

No. The price you see is the final price — all customs duties and import taxes are included, worldwide. No hidden fees, no surprises on delivery, whether your order goes to the US, the EU, or anywhere else.

Yes. If you’re working to a tight date, we offer rush production in around 15 days for an additional $150. Please contact us before ordering to confirm availability for your date. Rush speeds up production only, not delivery.

Start with the size chart on each product page. You can order in a standard size, or have your gown made to your own measurements for a personalised fit. If you’re unsure which is best, just email us — we’re happy to guide you.

You don’t need to enter measurements at checkout. After you order, your personal manager will email you a detailed step-by-step guide with photos and video, and stay available every day to help you get them right.

Yes — this is one of our most common requests. Many brides adjust the neckline, sleeve style or length, back coverage, train, overall length, colour, or fabric details on an existing design. Before we begin sewing, we agree every change and its cost with you — nothing starts without your approval. Send us your ideas via our customisation form or by email, and we’ll confirm what’s possible.

Use a garment steamer before the wedding — never iron directly, as this can damage delicate fabrics. Clean by professional dry cleaning only, ideally with a specialist experienced in wedding gowns. Avoid washing, bleaching, and soaking. Store your gown in a dry place inside a protective garment bag. Treat it gently — it deserves it.

Standard-size gowns may be returned within 7 days of delivery, unworn and undamaged with the security seal/tag intact. Gowns made to your own measurements are non-returnable, as they’re made uniquely for you. Full details are in our Return & Refund Policy.

Yes — you can cancel free of charge any time before we begin production, with a full refund. Once your gown is in production, it can no longer be cancelled.

Once we receive your returned gown and confirm its security seal/tag is intact and it’s in original condition, we issue your refund to your original payment method via Stripe. Depending on your bank, it may take a few extra days to appear.

We don’t offer direct exchanges, but you’re welcome to place a new order and return the original under our return policy (if it’s eligible). Your personal manager is happy to help either way.

Just starting your own bridal business? We understand — we started small too. Lily Marks is open to wholesale partnerships with boutiques of any size: quality gowns, reliable production, and flexible terms. Get in touch and we’ll talk through the details.