This Privacy Policy explains how Lily Marks Bridal (“we”, “us”, “our”) collects, uses, shares, and protects your personal information when you visit lilymarksbridal.com (the “Site”) or place an order with us. By using the Site, you agree to the practices described here.

Who we are

Lily Marks Bridal is a trading name of Magura Mist FZ-LLC, registered in the United Arab Emirates at Compass Building, CO-Working FDCW1854, Al Shohada Road, Al Hamra Industrial Zone-FZ, Ras Al Khaimah, UAE. We are the controller responsible for your personal data. Questions? Contact us at hello@lilymarksbridal.com.

Information we collect

• Order and contact details — name, email, phone, billing and shipping address.
• Made-to-order measurements — body measurements and sizing preferences you provide so we can produce your gown. Stored securely and used only to fulfil your order.
• Payment information — processed by Stripe. We do not store or access your full card number.
• Account information — if you create an account, your login details and order history.
• Technical and usage data — IP address, browser and device information, and pages visited, collected via cookies (see our Cookie Policy).
• Communications — messages you send us by email, contact form, or chat.

How we use your information

• To process, produce, and deliver your order, including custom tailoring.
• To take payment and prevent fraud.
• To communicate about your order and provide support.
• To send marketing emails where you have opted in (you can unsubscribe anytime).
• To operate, improve, and secure the Site.
• To comply with legal and tax obligations.

Legal bases for processing (GDPR)

Where the EU/UK GDPR applies, we rely on: performance of a contract (to fulfil your order), legitimate interests (to run, secure, and improve our business), consent (marketing and non-essential cookies), and legal obligation (tax and accounting).

Sharing your information

We share personal data only with parties that help us operate the Site and fulfil your order: Stripe (payments), shipping carriers (including FedEx, USPS, and UPS), hosting/IT providers, and analytics providers. We do not sell your personal data. We may disclose information where required by law.

International data transfers

As an international store based in the United Arab Emirates, your data may be processed in countries outside your own, including outside the EEA. Where this happens, we use appropriate safeguards such as Standard Contractual Clauses.

Data retention

We keep your data only as long as necessary to fulfil your order, provide support, and meet legal, tax, and accounting requirements. Measurement data is retained only as long as needed to complete and support your order.

Your rights

Depending on your location, you may have the right to access, correct, delete, or receive a copy of your data; to object to or restrict processing; and to withdraw consent at any time. To exercise these, email hello@lilymarksbridal.com. If you are in the EEA or UK, you may also complain to your local data protection authority.

Cookies

We use cookies and similar technologies to run the Site, analyse usage, and personalise your experience. See our Cookie Policy for details and how to manage your preferences.

Security

We use reasonable technical and organisational measures to protect your data, though no method of internet transmission is completely secure.

Children

The Site is intended for users aged 18 and over. We do not knowingly collect data from children. If you believe a child has provided us with personal information, contact us at hello@lilymarksbridal.com and we will delete it.

Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be posted here with a revised date.

Contact us

Magura Mist FZ-LLC (trading as Lily Marks Bridal)
Compass Building, CO-Working FDCW1854, Al Shohada Road, Al Hamra Industrial Zone-FZ, Ras Al Khaimah, United Arab Emirates
Email: hello@lilymarksbridal.com